If you need to add new life into your existing sponsorship program or even if you’ve sold out of your existing inventory, looking beyond traditional sponsorship opportunities is key!
Sponsors want to engage directly with your audience and be a part of the conference experience as opposed to just getting their name on a sign (no matter how nice the sign is).
Digital sponsorships are a great solution and asre becoming more popular outside the entertainment and sports industry. In fact, conferences and tradeshows that add digital sponsorship to their arsenal can see a 20% growth in sponsorship revenue.
In a digital sponsorship, you offer your event partners the opportunity to serve ads to your show’s website traffic. This is super-valuable to your sponsors – a ready-made audience who is already in your niche and interested in their products and services… BAM you’ve got a winner!
Digital sponsorships are a valuable addition to traditional sponsorship packages, exhibitor packages, or even as a standalone offer before or after the show.
Another great reason to offer digital sponsorships is longevity! Digital sponsors can advertise to your website visitors (this is where data on how many visits you are getting is important) in the months leading up to the conference, during the conference, via a conference ap and post-conference as part of wrap-up activities and the following year’s conference promotion.
Offering digital sponsorship also allows you to offer your current sponsors something “new and different.” We all know that it’s easier to keep a sponsor than to get a new one.
Offering digital sponsorships is an easy way to freshen up your sponsorship mix and bring in extra sponsorship revenue.
To learn more about digital sponsorships and how your Association can benefit check out Feathr.com. This team is excellent at digital sponsorship promotion, sponsor retargeting and more.
Check out a story about SME and how they use digital sponsorship to grow conversations and increase non-dues revenue, click here for the story.
If you find that you have extra sponsorship assets that are going unsold, list them with boothbid.com and earn money on your assets and exhibit booths. An empty booth serves no one!
